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Advertising is a way of communicating a
message
to a large
audience
about a product or service that is for
sale
.
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Advertising can affect wants by creating a
desire
for a product or service that people may not have considered before or by making them believe that they
need
it to solve a problem or improve their situation.
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Advertising can use different kinds of
media
, such as radio, TV, internet, newspapers, magazines, signs, mailings, telephone book, product licensing, brochures, coupons, flyers, clothing logos, etc.
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Each media has its own
advantages and disadvantages
in reaching the target audience and conveying the message.
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Advertising can also use different kinds of
techniques
, such as slogans, jingles, logos, images, testimonials, endorsements, humor, etc. These techniques can make the advertisement more
memorable
,
attractive
, and
convincing
.
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Some examples of advertising that influence wants are:
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A TV commercial for a new video game that shows how
fun and exciting
it is to play with your friends. The commercial may make you want to buy the game even if you already have many games at home.
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An ad for a new clothing brand might show a group of
popular
teenagers wearing the brand. This can make the viewer feel like they need to wear the brand in order to be popular.
- A billboard for a fast-food restaurant that shows a delicious burger and fries. The billboard may make you want to eat at the restaurant even if you are not hungry or have other food options.
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A TV commercial for a new video game that shows how
fun and exciting
it is to play with your friends. The commercial may make you want to buy the game even if you already have many games at home.
