What is Demand?
It is customer's desire to purchase a product
It is related to a particular good or service so it is a concept of microeconomics
What is Aggregate Demand?
It means total demand of final goods and services of all sectors of an economy at a given level of income
Note
It includes total planned expenditure of all sectors of expenditure
It is a concept of macroeconomics
We can say
Aggregate Demand is
Total Value of All goods and Services
which all sectors of economy
are planning to buy
at given level of income
during one accounting year
Important Points About Aggregate Demand
It measures Total expenditure of all Sectors of economy like
Households, firms, Govt and Rest of World
It considers Planned Expenditure and not Actual Expenditure
It is measured for period of accounting year (From 1 April to 31 March), so it is a flow concept
It is measured at given level of income (it is because expenditure varies with level of income)
Which expenditure are taken while calculating Aggregate Demand?
or
What are the components of Aggregate Demand?
It covers 4 types of Expenditure
Private Household Consumption Expenditure ( C )
Investment Expenditure (I)
Government Expenditure (G)
Net Exports (X-M)
Lets learn about it in detail
Private Final Consumption Expenditure
It includes expenditure of households and individuals on different expenses like food, clothing, car etc
It depends upon disposable income of individual (Income -Tax)
Investment Expenditure
Investment in Capital goods like Plant and Machinery, Building during a financial year
In this chapter, we take it as autonomous or fixed
Government Expenditure
All expenses made by Govt during a financial year
This may be consumption expenditure or Investment expenditure
Net Exports
Net Exports are Exports - Imports
Exports are Sale of Goods and service outside domestic territory
Import are Purchase of goods and service from outside territory
We reduce Import from Export to get Net Exports
Hence,
Aggregate Demand = private Consumption Exp + Investment Expenditure + Govt Spending Expenditure + Total Exports -Total Imports
AD = C + I + G + X - M
However, as per NCERT Syllabus
Aggregate Demand = Consumption Exp + Investment Expenditure
AD = C+I
What is formula for Aggregate Demand as per NCERT Syllabus?
For the purpose of this chapter, we consider only 2 sectors - Households and Firms
So we consider only 2 expenditures
Aggregate Demand = Private Consumption Exp + Investment Expenditure
AD = C+I
This is because in Macroeconomics, We follow 2 Sector Model of Economy
Lets learn about Consumption Expenditure and Investment Expenditure in Detail
NCERT Questions
No questions in this part
Other Books
Question 1
Define Aggregate Demand?
State its components.
View AnswerIt means total demand of final goods and services of all sectors of an economy at a given level of income
Note
It includes total planned expenditure of all sectors of expenditure
It is a concept of macroeconomics
Components of Aggregate Demand:
1 Private Household Consumption Expenditure ( C )
2 Investment Expenditure (I)
3 Government Expenditure (G)
4 Net Exports (X-M)